5 Steps To Search Engine Optimization

Tuesday, October 7th 2008, by Adam Barger

The best way to drive highly relevant traffic to your website is by getting found on search engines like Google, Yahoo, and MSN. At WebStarts we understand how critical this is to the success of your business. For that reason we built WebStarts from the ground up specifically with search optimization in mind.

If you don't already know Search Engine Optimization or (SEO) is when you create your web pages in a way that search engines like. In this article I'm going to tell you the 5 basic steps of SEO. By following these steps you're sure to drive a ton of relevant traffic to your website.

Step 1: Determine your target keywords and keyword phrases.

The first step to SEO is to determine which keywords and keyword phrases people are likely to type into a search engine when searching for products and services like yours. You probably already have an idea of which keywords and phrases you want to pursue but it can be helpful to use a keyword suggestion tool like the one found at this link provided by Google. https://adwords.google.com/select/KeywordToolExternal

Check out this video on How To Do Keyword Research

Step 2: Enter a relevant page title

Once you have determined which keywords and phrases people are typing into search engines to find products and services like yours you'll want to include those keywords in your page title. You can do this by clicking on 'Settings' and then click on the 'Search Engine' tab. From there you can enter your page title into the field labeled 'Title'. I recommend you enter a different site title for each page. Doing this should help you get found under more keyword searches.

3. Meta Keywords and Description.

Under the description field you'll want to type a natural language description of your website this information will show up just below your page title in search engine results so be sure to type something that makes sense. Try to use complete sentences. Make sure you include your keywords and keyword phrases in your description as well.

4. Content

Now that you've given your web page a title and description which include your keywords and phrases on the actual page. Once again the key here is to write text that includes your keywords and phrases in a natural way. If you put your keywords and phrases too often on your page or in away that doesn't appear natural the search engine may think you're trying to manipulate their results and find your page less relevant and therefore assign you a lower ranking.

5. Backlinks

Backlinks are links that come from other websites to your website. Getting good backlinks is the most important and most difficult part of search engine optimization. Search engines know you can fill your site with keywords and phrases you want to get found for but other websites linking to yours will say what your site is truly about. If they find links to your site that include your keywords and phrases it will go a long way toward putting you near the top of search results.

When it comes to SEO these 5 steps are just scratching the surface. If you're serious about promoting your business online and getting found on the top of the search engine rankings I recommend you pick up our e-book "Everything You Need To Know About SEO". The ebook is a professional strength guide to obtaining top rankings on Google, Yahoo, and MSN.

You can get the e-book from this link https://webstarts.com/cydec/cart/quickbuy.php?16_1